A successful brand must permeate the core of its target consumer’s lifestyle. Savior Sol is a collectible clothing line and lifestyle brand created for fashion enthusiasts and consumers who possess an artistic edge. The line will tastefully incorporate various logos and graphics in a manner that doesn’t give the consumer the feeling that they are wearing a promotional item, but rather a progressive, cutting edge brand. Savior Sol will establish and enhance it’s relevancy in popular culture and embed the brand in cultural spheres in a way that is irreversible and lasting. By blending the concepts of collectible clothing with underground art culture Savior Sol a line of clothes that targets its core demographic as well as appeal to a broad range of people such as downtown hipsters and to mainstream youth.