No Lo Head Make Me a lead Head Baby

We present part 1 of our Summer fitted collection. The infamous Polo P-Wing served as the obvious inspiration replacing the “P” with an “L”. Expect more color ways to drop really soon. Check out the closeups here. I never hate on people doing there thing much love big boi Victor

Leaders Is at It Again

Well people it's another year to come out and show us how fresh you are. The leaders block party with my boy Zoe from fashion Geek. I will be there i hope you to don't sleep on it.................................

If You Like Cupcakes

This Dude here is one of my favorite people to read about. I just love the way he grew his brand and the following he has. It's always cool to have the opportunity to see people that have done it. It give you hope that you to one day can have the same thing. So now you can read about him to. I know it is long but hey it is a a good read...............



Customers like and appreciate the story behind my brand. I started this as a joke, from the trunk of my beat up 89' Toyota Camry; a college drop out — drug and alcohol-free lifestyle — turned down a lot of investors — Took countless risks — kept my shirts out of heaps of chain stores. Yeah, I could of made a TON of money real quick, but I chose quality over quantity.

I'd rather have a strong brand filled with knowledgeable customers who truly enjoy and appreciate what I've created instead of making a quick buck trying to get my shirts in chain stores across the world — being just another fad. People like what nobody else has, and I love coming out with limited edition, exclusive shirts - rather than mass producing things. I communicate with my customers(I wouldn't be here without them!) I build memorable experiences for my customers... whether it be an in-store event, or the packaging and details I put into everything. Most companies try to cut as many corners as they can, to turn a better profit. I do the exact opposite and pay close attention to all the little things. I've managed to build a multi-million dollar, strong, fun, different, homegrown business - without going your typical route. I've managed to employ both of my parents, my sister, and all of my close friends - so that they don't have to work jobs they don't enjoy.

With the huge, international, cult following that has developed from my non traditional way of going about business, you'll see hundreds of dedicated people in line at my releases. Even heaps of people with Johnny Cupcakes' tattoos. Most of my customers are repeat customers. Every type of person collects, understands, and appreciates my brand: Fashionable people, college kids, artsy kids, thugs, indie rockers, skaters, young adults, sneaker heads, and more.

This all didn't happen over night, I didn't get lucky with some random idea, I got off my bum and did something with myself.

My name is Johnny and I make clothes with cupcakes on em. Have you had your cupcake today?

Growing up as a kid, I'd always notice my mom being stressed/bummed out about her 9-5 job. Ever since, I've been coming up with little ways to work for myself. Lemonade stands to yard sales, magic tricks at kids birthday parties to selling tricks/pranks in high school.

I used to be a class clown. I'd buy & collect so many pranks from this one joke shop - that the owner gave me a catalog of where I can purchase these from, wholesale. I'd buy whoopie cushions, trick candy, and itching powder in bulk, to make little 'prank packs'.

I'd then sell these prank packs to the kids at my high school. One day I sold itching powder to this kid Dan, who put it all down his friends back. Turned out his friend was highly allergic to what's inside itching powder. His back swelled up with hives and he was rushed to the emergency room. I almost got kicked out of high school.

After returning back from my suspension, I decided to sell something else... (get your mind out of the gutter!) .. candy is what my new hobby was.

I'd take trips to Costco's, BJ's, and Walmart to buy candy in bulk. After being the candy man for a little while, my high school almost got me in trouble again, for selling far more candy than the school store did (the school stores profits went into school functions, etc.)

If you would like to read more go to www.johnnycupcakes.com

The Cover Never Looked So Good

When Hard Work Pays Off

Lonnie Rashid Lynn Jr.—better known as the rapper Common—may still have a residence in Brooklyn, but he’s totally gone Hollywood. This week, the 36-year-old Kanye West crony follows up his supporting role in American Gangster with a turn as a wise assassin alongside Angelina Jolie and Morgan Freeman in Wanted, loosely based on the Matrixy comic-book miniseries. Even more impressive: His new album, Invincible Summer, arrives in July; he’ll costar with Christian Bale in 2009’s Terminator 4; and he has been cast as Green Lantern in a live-action adaptation of DC Comics’ Justice League of America. We spoke to Common as he was cruising around Los Angeles, dishing out driving directions.

The Almighty Rose

derek rose from memphis via simeon. i know that at one point michael beasley looked great in my eyes but the derick coleman effect is just too for me to take...you also have to go with the fact that the boy rose is from the 'go!!!

It is Official Saviorsol is here

Saviorsol it is official. Check out the new video from Ben One and Shawnna. The Soldier head is looking real fresh.
IF your would like to purchase Saviorsol you can go to the following location

Leaders
Self Conscious
Encore
SuccezZ
Jugrnaut.

Brush 2 Canvas Leaders

Chicago's Leaders 1354 are releasing the latest pieces in a string of solid special editions on June 14th. So far they've impressed with their New Eras, and now they move to tees. For the artist series they've worked with four local (read Chicago) artists and printed their designs on two colors per artist. So, by match, that's 4 new styles and 8 color choices. The material ranges from the classic hot girl with covered breasts to a great play on the winners medal. The latter should be a good look come Olympics time. Take a look at the Leaders site in the coming days for bios and info about each represented artist.

Something About this I like

This week saw the official release of N.E.R.D.'s "Seeing Sounds" Album. To celebrate we're offering three copies of the disk for give away. Interesting fact, the album title was inspired by watching a discovery channel show about the combining of two senses. The songs themselves stay true to the groups experimental nature, taking cues from a range of influences. All in all, there is an attempt to build a "BIG" sound, which seems the new rage for hip-hop artists. Perhaps they are all looking for that lucrative stadium show money?

We all need To B Fresh

Pharrell Williams, frontman of N.E.R.D, founder of Star Trak , one half of the Neptunes, skateboarder (well, that is somewhat disputed), co-founder of BBC and Ice Cream, and now general tastemaker, has so much on his plate…including a giant purple Hermès Haut à Courroies bag?

What Nexxxxxxxxxxxtttttttttttttttttttttttttttttttttttttttttttt

BAPE superstar Nigo will soon be in a bookstore near you. The man that transformed Tokyo- based label A Bathing Ape into an international urban phenomenon will now have his whole career consolidated into a large-format monograph. The coffee table book will be released in November by Rizzoli for $60 and will come in five different color dust jackets (we can only hope they’re neon).

Damn Nas Is Baaaaaaaaaaaaaaaaaack

i'm not posting this song because i think it is the best thing since sliced bread. the reason i'm posting this is for the cameos involved...as you all may know by now the wire is my favorite show on earth!!! and if you look close the video has chris paltrow, bubbles, and d'angelo barksdale in it!!! but i do want to know what you think of the video!!! i do know one thing if mtv and bet play this it's going to be a watered down version!!!